WIDIA Brand Launches in China

(LATROBE, PA) -- The WIDIA brand was launched in China in March 2010 with a showroom grand opening ceremony at Jinming Mold town in Changan of Dongguan City, Guangzhou Province. This location is the die and mould center of the world, and a fitting location for the WIDIA brand launch.

Distributors, customers, and more than 150 guests attended the event. Leaders from China Machinery Industry Federation, Guangzhou Economic and Trade Commission, Changan Town Government, Dongguan Hardware Machinery Mould Association, Shenzhen Machinery Association also were on hand to share in the festivities.

WIDIA partnered with machine builder Makino to deliver a products seminar and demonstration at the Makino Demo center.

Bernie McConnell, vice president of WIDIA product groups and services, delivered the keynote address that emphasized excitement in working together to enhance the Chinese industry with the WIDIA brand.